Max's Brands: Sub-Zero, Wolf, and Cove Appliances

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Sub-Zero, Wolf, and Cove Appliances

Three brands, one unified home appliance portfolio. Sub-Zero, Wolf, and Cove provide luxurious, high-quality appliance offerings for discerning homeowners. Individually, the brands focus on specific needs; Sub-Zero refrigeration, Wolf ovens and stoves, and Cove dishwashers. It’s a complete offering that Max’s is proud to bring to Northern Michigan. 

History of the Brand

Sub-Zero Group, Inc. is a privately held American company that operates all three brands. Based in Madison, Wisconsin, the company was formed in 1945 by Westye F. Bakke. Until 2000, the Sub-Zero Freezer Company, as it was known, focused solely on its Sub-Zero refrigerators, which included residential and commercial refrigerators, wine coolers, and related products. 

The acquisition expanded the company’s offerings to include kitchen stoves, cooktops, ovens, wall ovens, and ventilation hoods. 

Sub-Zero, Wolf, and Cove is one of the few domestic appliance companies. It operates factories in Madison, Phoenix and Goodyear, Arizona, Richmond, Kentucky, and Fitchburg, Wisconsin. In 2025, it will add an additional 400,000-foot production facility in Cedar Rapids, Iowa. 

Sub-Zero Wolf appliances are renowned for combining form and function. 

Sub-Zero Refrigerators

Sub-Zero’s iconic grill design is featured across its product series but takes center stage in the Classic Series. Sub-Zero fridges focus on the experience, featuring the Split Climate Intelligent Cooling System, LED lighting, and interior stainless accents. The brand also offers its Designer Series and Pro Series, the latter known to be as tough as most industrial kitchen designs. 

Sub-Zero Repair and Warranty

Max’s Service is an authorized Sub-Zero repair expert and offers factory-certified installation. Warranties vary from three to five years, with a limited twelve-year sealed system warranty available on materials or workmanship. Learn more about the warranty or contact our team today. 

Wolf Ovens and Stoves

Wolf stoves and ovens offer a range of cooking solutions, including some of the most recent technological offerings. Across ranges, cooktops, and ovens, you’ll find options like dual fuel, induction, and gas. Wolf remains the industry leader in built-in ovens, including its marquee Convection Steam and Convection Speed Ovens. These models boast intuitive controls and exceptionally even heating to provide the ultimate cooking experience. 

Wolf Repair and Warranty

Max’s Service is an approved dealer and certified Wolf repair partner. We’re fully authorized to install and repair Wolf’s entire product line-up, from ovens to cooktops and range tops. Wolf’s warranty offerings include a full two-year warranty and a limited five-year warranty. 

Cove Dishwashers

Cove may be the youngest of the Sub-Zero brands, but it has quickly earned a reputation for exceptional performance and remarkable durability. With Cove dishwashers, you can also count on perfectly clean dishes, whisper-quiet performance, and adjustable rack systems to suit your use. 

Cove Warranty

Cove’s residential warranty is five years, with factory-certified installed appliances enjoying a sixth year of warranty coverage. Max’s Service is Northern Michigan’s go-to Cove dishwasher repair expert, serving Traverse City, Suttons Bay, Elk Rapids, and nearby communities. 

Max’s Service Is The Home of Sub-Zero, Wolf, and Cove in Traverse City

See the Sub-Zero Wolf appliances you’re dreaming of in person at our showroom in Downtown Traverse City. Max’s Service has been family-owned and operated for over five decades, bringing top-quality home appliances and professional repairs to homes across Northern Michigan. We take pride in making your home the perfect place to entertain for generations. Entertain brilliantly; start your appliance search today.

Sub-Zero, Wolf, and Cove FAQs

Who owns Sub-Zero Wolf?

The Sub-Zero Group, Inc. owns Sub-Zero, Wolf, and Cove and has been privately held since its inception in 1945. 

Does Sub-Zero or Wolf make dishwashers?

The Sub-Zero Wolf corporation sells dishwashers under the Cove brand. Cove products are made in the same factories as the company’s ovens, stoves, and refrigeration appliances. 

Where can I buy Sub-Zero, Wolf, and Cove in Michigan?

Max’s Service is one of Michigan’s largest Sub-Zero Wolf distributors and the region’s go-to source for installation and repairs.

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Max's Service

135 East State Street
Traverse City, MI    49684

Phone:(231) 947-6830

Store Hours
Monday–Friday

Sales   8:30am-6pm
Office and Parts   8am-5pm 
Service  8am-5pm

Saturday

Sales   9am-4pm

Sunday

Closed